Google led the way for search engines to become the forefront of the Internet. With people searching for trivial things or otherwise important information, it became clear that a set of rules must be laid down to police the information going around. That’s what Google did.
With this, search engine optimization was also born. The idea of creating words that bring people exactly to pages they’re looking for has also come a long way, and here’s where we are.
Adjusting for Mobility
With people becoming accustomed to the mobile lifestyle, Google had to re-think how it’s presenting search queries. It has recently launched the AMP or the Accelerated Mobile Pages initiative, a faster way for mobile devices to launch pages. While it’s clearly a hot topic for mobile users everywhere, SEO strategists are thinking up new ways to make this easier for their part.
Data Structuring for Better Visibility
SEO strategists are also finding new ways of displaying better information. Creating structured data is one of those ways. It is creating snippets and content in such a way that it ranks better than the next similar stream of data, making sure your link stands out and appears first.
AMP-optimized Pages do Better
While you may think it’s not important to pay attention to AMP-optimized pages, you’re dead wrong. Google treats this as an improvement just as much as good, quality written content. Optimizing your pages for mobility gives you as good a chance of visibility at the top of searches.
An Infinity Loop of Speed and UX
Here’s where the UX part of websites come in handy. While speedy, optimized websites rank high in searches, you can also compose pages to display information faster. It’s a double-edged sword; if you don’t create pages to load faster, it won’t rank high.
Making Sure All your Pages Load
When you optimize your pages’ content and create faster ways for it to load, sometimes you fool around with code you shouldn’t. Check that your webpage loads properly. You never know when you’ll need to make sure that it works to keep it in the highs in Google searches.
That’s not all you need to do to make sure your webpage is relevant this year and the next, but following these tips is a start. Making sure your pages are good and written well go a long way to creating an environment for your product to thrive.
These days, SEO might be a trivial part of the search process on the Web. However, have you given any thought to life before SEO? Well, it wasn’t hard to find information, but having pointers—in the form of SEO keywords—made it easier for people to find specific information.
To understand how to go forward, you should take a look at the past. Here’s the past of SEO and how it evolved to what it is now.
SEO came to fore in 1991. It was in the form of the world’s first website, done in HTML by one Tim Berners-Lee, that SEO in its most basic was launched. Before, search engines were also in the basic, governed by the most simplest of algorithms when searching.
In those days, no one really gave any thought to making search engines easier to use. Google saw an opportunity in this. As people became more reliant on the Web for information, Google sought to connect people faster without misleading them.
Algorithms are implemented
In those days, SEO was a Wild West that people doing SEO exploited. They knew the right buttons and pressed those buttons for their benefit. In the interest of improving general experience, Google decided to implement its algorithms.
It was a big change and it happened pretty rapidly. Names such as Overstock and J.C. Penney were chosen as examples of bad practices or as exhibits of websites that didn’t clean up their SEO. Google became vigilant in policing search engines and the rest, as they say, is history.
Google, to this day, continues its aim of bringing people to where they absolutely must go on the web. With each new implementation and algorithm comes a brand new challenge for SEO marketers, who roll with the punches, so to speak.
There’s no wonder some people work as SEO specialists. They love the challenge and want to play around with words. Generally, they just want to help guide people, the same way Google does on the Wide, Wild Web.