Q: What is online advertisement?
A: Online advertising is a form of promotion that uses the Internet and World Wide Web to deliver marketing messages to attract customers. Examples of online advertising include contextual ads on search engine results pages, banner ads, Rich Media Ads, Social network advertising, interstitial ads, online classified advertising, advertising networks and e-mail marketing, including e-mail spam.

Q: Which is better? Facebook Ads or Google Adwords?
A: I personally think that both are pretty awesome way to get traffic! Check this in dept review out!

Q: Can I stack multiple vouchers?
A: No. One coupon is only valid on one account. If you wish to use multiple coupon, you may create new account and use it. Unless there is a new update  of voucher

Q: What else do I need to use the voucher?
A: You will need to have a debit/credit card or Paypal to activate the voucher. However any charges on the ads will be deducted on your voucher first then your own payment.

Q: What are the requirements to use those voucher?
A: For Facebook Ads you will need an account that had not used any voucher yet. As for Google Adwords, only new account less then 14days is allowed. So if you had a Google Adwords account already and wish to use this voucher, please make a new account with a different debit/credit card or Paypal

Will update more soon..

AdWords is successful primarily because the ads are linked to keyword searches. So if the keywords happen to be,”canon auto focus camera, mumbai” and you happen to be a dealer in Mumbai who’s selected these keywords, your ad will show up. It’s an almost perfect mapping of ‘intend to purchase’ and your company.

That, however, in the theory. In practice, AdWords’ incredible success could also be the cause of its downfall. Most popular keywords have been purchased at very high CPC (cost per click) rates, and their cost increases every day. You could analyze the long tail and buyer cheaper keywords, but that is a time-consuming task best left to experts-in other words it involves more cost.

AdWords began as a perfect solution for small businesses, but has since been swamped by the multi-billion dollar budgets of big corporate. In the example state above, you could be competing with the same keywords with canon, Nikon, Sony, Samsung, Croma etc., thereby increasing your cost. Still AdWords unique ability to serve up relevant ads to its searchers and connect its audiences with unprecedented. With over 60 billion searches happening everyday, AdWords is not going away any time soon.

So, where do Facebook Ads come in? Facebook offers a unique ability, that of narrow targeting. Because of all the information we provide Facebook at the time of setting up your profile, the company is able to offer unprecedented targeting options. Continuing our earlier examples of cameras, if you want to target 20-something professionals in Mumbai, male or female. You can reach your exact target audience. This level of targeting has not been available earlier, and it’s the USP of FB Ads. But you reaching a passive audience; they may not be in the market for a digital camera.

Another drawback of FB Ads is the state of mind of the user. When we are facebooking, we are probably there only to socialize. An Ad at that time won’t achieve high click through rate (CTRs).FB has partly solved this ad by providing both CPC ads (you only pay when user clicks on your ad) and CPM ads (cost per thousand impressions: you pay irrespective of click). ACPC ad insures that only those seriously interested in your product will click on it, and therefore increases ROI. CPM ads are useful for marketing campaigns where visibility, not leads, is a priority.

Another advantage of FB ads is the fact that you can use the ad to build fans on your company’s/products FB page; i.e., you could actually use them to increase your fan base. How so? A fan of your FB page is a long term prospect. Getting one person to like your page also increases the potential of his or her friends becoming aware of your page, thereby increasing the networking impact. Google AdWords has no such impact. It will drive traffic your way when your ads are running, but its back to square one when your campaigns end.

Eventually, your ideal platform would depend on your objective and budget.

Here’s a quick clue: FB ads are relatively new and, therefore cheaper than Google AdWords. But that could change very soon. So, hurry.